Archive for the ‘Copywriting’ Category
1. Be Emotionally Compelling
Your words must have power so people take action and buy. Don’t be dry, stuffy or dull. Rock their world. What you reckon is a small “over the top” is probably just right. Show them empathy, caring and concern that makes them feel connected and helps them quickly suspend their rational disbelief.
2. Learn to Write Fantastic Headlines
This valuable skill is not to be taken lightly. You need to use numerous headlines in a sales letter. They need to grab your customer’s attention. Look at advertising headline in major magazines. Experts say a excellent headline can result in 8-10 times more sales than a so-so headline.
Tags: A lot of people wonder why they struggle selling their products or services on their websites especially when they have just had a new website place together. The thing is, you can sell the best products or services in the world and have all the bells and whistles on your site, but without informative, engaging content your website will struggle to do the job it was set up to do – Sell.
UK Internet Marketing has team of web copy writers who cover nearly every subject you can reckon of, so no matter how niche your products or services are we will have someone who can write creative copy for your site. Engaging content doesn’t just help potential clients buy your products or subscribe to your services; it also helps the search engines get a clearer picture of what your website is about. If you have a website that is plastered in Flash and images and contains very small text, the search engines only have that small bit of text to work out what your website is about.
This is the first thing you must do to ensure your copywriting is at its best is:
Know who your market is.
Before you even start writing your copy, you must get to know your target market inside out. First of all we will look at general things you need to know about your reader and then will look at pin pointing specifics about your target audience.
Here is the general list as to what you need to know about your readers and how to implement this knowledge into your copy.
(1)People are procrastinators: Give them at least one reason to act now like a time limited offer.
(2)People tend to be skeptical: Make sure your copy is credible and believable. Testimonials can help here.
(3)People are bone idle: Your offer must be simple to respond to.
(4)People avoid risks and worry about making a choice thats incorrect: This can be averted with an iron clad guarantee.
(5)People don’t pay attention to things of small interest to them: Make sure you are targeting the right audience.
(6)People go homes & jobs: Make sure your mailing lists and databases are frequently updated.
(7)People need to know how they will benefit from your product/service: Emphasize what they will save, make, delight in, learn etc. Talk benefits from the very beginning of your copy.
(8)People get confused easily: Make sure your copy is clear and simple to know.
(9)People want to know when they will receive your response to their response: Tell them how long fulfillment, delivery or other action will take. Always make that commitment.
(10)People are worried about dissatisfaction: Make sure your guarantee eliminates worries and instead reassures.
We all learned how to write in school, but in advertising, there are some simple techniques that experienced writers use to convey messages with greater impact and brevity. Without being too tutorial, you’ll find these 9 tips quite handy when writing your next sales letter, brochure or web page.
Avoid the wimpy verbs—is and be.These “do-small†verbs only occupy space and state that something exists. So don’t write “There is one simple omission that can transform a sentence from dull to brilliant.†Do write “One simple omission can transform a sentence from dull to brilliant.†Similarly, avoid “We will be running the new program from our Dallas office.†Instead, opt for “We will run the new program from our Dallas office.â€