Remember the ancient Beatles song, “PS I Like You?” I remember it like it was yesterday, which by the way was another fantastic song of theirs. Okay, what does this have to do with copywriting? The PS is one of the most vital and also one of the most neglected parts of sales copy. Most beginning copywriters reckon of it as an afterthought…something to just throw together or even ignore altogether. This is terrible thinking all the way around. Well, this article is going to take a excellent look at the PS and why YOU should be using it in your sales letters and why you MUST make it as excellent as it can be.

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