Posts Tagged ‘Copywriter’
At the time of writing this bio, is Chicago area based and from what he says it treats him well.
Originally studying Anthropology at university he somehow found himself as a Financial Adviser and Accountant. I am sure you agree, a pretty dull career.
(sorry to all you number crunches)
But even though dull, being a Financial Adviser/Accountant set Jeff up for the life he lives today.
See, even though Jeff and his 2 partners believed they were the best Financial Advisers in the area they had this problem of not getting enough clients.
Once an Internet marketer has found a product he or she believes in, the hope is
that just getting an eye-catching website and buying the appropriate AdWords will
be enough to attract qualified prospects and close the sale. Unfortunately,
nothing could be further from the truth. Most products, regardless of how
wonderful or unique they are, don’t sell themselves. Neither will an attractive or
attention-getting website sell your products without the right words – that is,
meaningful, properly placed, motivating and insightful copy that draws the prospect
in, makes an emotional (as well as a rational) connection and convinces the
potential buyer that they really want to get this product from you.
To get that type of copywriting you could hire a master for thousands upon thousand
of dollars or take years worth of expensive courses to learn how to generate fantastic
phrases and paragraphs on your own. Most website owners, but, don’t have the
time or money to take advantage of either option. Wouldn’t it be wonderful if there
was software that could produce such high level writing for you? Of course it
would.
I know that there are lots of writing products on the market, some of them
specifically focused on advertising materials; others devoted to developing eBooks
or articles. You can also find templates and sales letter generators but, until
now, none of them seemed to bring together all the tools you need to make
motivating, high-conversion online promotional materials and sales pages.
ScribeJuice, co-developed by John Tanner and Michel Fortin (a well-renowned, direct
marketing copywriter and teacher of the same subject), is a set of tools that can
help anyone write riveting, powerful sales copy. This set of software includes an
HTML editor, the Power Words Generator, and Interactive for Wordpress. Since it
also includes a PDF creator, analytics software, a transition monitor and more you
can really become your own art director and marketing analyst too.
You can subscribe to ScribeJuice for a reasonable monthly fee and, if you don’t
find that it more than pays for itself, you can take advantage of its 12-month 100%
money-back guarantee. Plus, since the developers of this software know that
master copywriting is an every evolving process, they are always working on
additional software so that website owners can stay well ahead of their competition.
Every new copywriter starts with a “lightweight” portfolio, but there are ways to build it quickly.
My own method was to write free for an organization in return for samples. In my case I wrote the press releases and monthly newsletter for the (now defunct) Oregon Direct Marketing Association.
This not only gave me samples for my portfolio, but it got my name in front of the membership and led to my first actual jobs for Norm Thompson (a local cataloger), Stash Tea, a bank, a landscaper, and other small and mid-size businesses. I also wound up on the Board as Publicity Chairman, which led to business relationships I still earn from these many years later.
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In the line of copywriting industry, only a few can be considered to have effective hands. Not all can write as compelling as those who have mastered the art because of natural talent and through experience.
People who have unparalleled skills in web copywriting may be referred to as the main pillars of Internet businesses. With their ability to manipulate words, they can direct people, alter traditions, and influence in the transformation of the society.
Internet copywriters are one of the highest-paid professionals in the land. It’s because they play a very essential role in the promotion of Web industry.