Posts Tagged ‘Copywriters’
I was recently approached by a copywriter who was confused about the proper use of copyright. He clarified that the client had hired him for work, then canceled the job part way through, paying him for work done to date.
Perhaps because the work was unfinished, and thinking there may be some future use for it, the copywriter expressed that felt he should retain copyright, and was perplexed when the client got into a snit about it.
I know the thought to save excellent work that never got published, hoping to “recycle” it in future jobs. For years I hung on to a two-inch reckon file of unused concepts.
OK, let’s get get right to it:
The “#1 Secret” of ALL fantastic copywriters is they never try and re-invent the wheel. (In a moment I’ll give you a tip on how you can take advantage of something they ALL do.)
Again, they never try and re-invent the wheel.
Do you believe that?
The “fantastic ones” are so creative, and so excellent at what they do, I had a hard time believing that when I first learned it. But it’s right. And now it makes so much sense to me, because it’s that way in any craft, isn’t it?
As I write this my oldest son is in Lincoln, NE, working as a bricktender. He’s also being taught bricklaying. Because he works on upscale homes, he’ll sometimes see some very elaborate and creative brick work. I know because of the excitement in his voice as he describes the latest fireplace archway, patio entrance, window, door or wall he’s been working on.
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In my work as a copywriter’s coach I often talk with new and even seasoned copywriters who express their deeply hidden yet oft-nagging dread of “not measuring up.”
I clarify that every copywriter has to go through this (sometimes long) phase, and tell my own tale of crippling insecurity.
My worst moment was shortly after I was hired by Rosen/Brown Direct, a highly respected direct response agency in Portland, Oregon.
I was expected to write copy for Dell Computer…but I had never written copy for technology before, and knew that I was finally to be exposed as an impostor.
Well let’s see now. Since my wife has been married to this freelance copywriter for just over 27 years, I reckon it’s a safe bet to say she’d vouch for (most) everything I’m about to share with you, on why copywriters make better lovers.
With all the work we do, there’s nothing incorrect with having a small fun sometimes, right? Especially when we can learn valuable lessons in the process! That being said, here are my top 3 reasons why copywriter’s make better lovers. It’s because they know: