There is an ancient saying that real men don’t eat quiche and really tough men can’t even say it. Well, there is a theory going around that real copywriters can’t spell quiche either. The truth is probably closer to that than you know. What do I mean? What am I talking about? As the fantastic Paul Myers would say, there is a Mrs. Wombat just about everywhere you look. Who is she? I’ll clarify and then hopefully, you’ll know why real copywriters can’t spell quiche.

Read the rest of this entry »

Remember the ancient Beatles song, “PS I Like You?” I remember it like it was yesterday, which by the way was another fantastic song of theirs. Okay, what does this have to do with copywriting? The PS is one of the most vital and also one of the most neglected parts of sales copy. Most beginning copywriters reckon of it as an afterthought…something to just throw together or even ignore altogether. This is terrible thinking all the way around. Well, this article is going to take a excellent look at the PS and why YOU should be using it in your sales letters and why you MUST make it as excellent as it can be.

Read the rest of this entry »

Applying brilliant copywriting tips could mean huge profits, especially if you are just beginning. Copywriting is a skill anyone should learn, because you need to take advantage of the power of words to sell well on the internet. Even if you’re plotting on outsourcing the copywriting work, it’s still recommended to study the basics of copywriting.

The reason is that you’ll be applying copywriting techniques every time you write any sales-related message – whether it’s a promotional email, a press release, or even a pre-selling article. Written below are 3 simple suggestions that are proven to work for many top marketers. I’m confident you’ll have a compelling online sales letter drafted within hours by following these straightforward methods:

There are a lot of do’s and don’ts in copywriting. Let’s see if we can get a few pointers out that would help someone who is attempting to do the copywriting for an advertisement or information on web site. Although, different people will have different thoughts about how advertisements should be really written, there are a few things that even the best copywriters will agree on.

Read the rest of this entry »