Toby called from Perth, Australia the other day to question me, how do I attract network marketing leads for my business?

Toby has been in his business for three years, during which he has built a downline with 23 people. Over the past 6 months his business has come to a staggering holt. Like most network marketers he had gone through his ‘name list’ in addition to work hundreds of bought leads. His distress was that the leads were becoming too expensive and he could no longer keep them up. So he chose to obtain his own leads by sending out flyers.

Toby was not just waiting for people to approach him about his business opportunity, he would average 1500 flyers a month. He was not just targeting anyone, he only sent his flyers to the middle class suburbs. At the time, Toby thought this was a brilliant thought. His rationale was that many middle class people are stuck paying off a large debt and struggling to make ends meet.

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