There is an ancient saying that real men don’t eat quiche and really tough men can’t even say it. Well, there is a theory going around that real copywriters can’t spell quiche either. The truth is probably closer to that than you know. What do I mean? What am I talking about? As the fantastic Paul Myers would say, there is a Mrs. Wombat just about everywhere you look. Who is she? I’ll clarify and then hopefully, you’ll know why real copywriters can’t spell quiche.

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