If you are a excellent writer, you should be able to pick up copywriting. The key behind copywriting is that you must know that you’re writing in a different style and to a different audience. A excellent quote that will be used to start this article comes from the book The Copywriter’s Handbook, A Step-By-Step Guide to Writing Copy that Sells. “A copywriter is a sales person behind a typewriter.” (p.1 of book mentioned above)

Read the rest of this entry »