One of the vital rules in copywriting is to write to your prospect in a one-on-one manner.  You want to write your copy in that way so the prospect feels as though you’re speaking to them personally.  I refer to this as the One-Person Rule.

But a mistake some people make when writing their copy is not addressing the reader.  When the reader isn’t addressed, it can be simple to fall into the trap of writing in a one-to-many tone.  Or the copy may feel less personalized.

Read the rest of this entry »

As a business owner and internet marketer, you need a way to market to your prospect. There are many ways to market, and nearly all internet marketing methods have one thing in common. They all rely on writing, specifically writing copy.

The art of writing copy is called copywriting.  Copywriting is how you communicate with your prospect and learning how to copy write is one of the most vital skills you can learn if you’re doing business on the Internet.

Read the rest of this entry »

Can you remember a simple, three word sentence? It’s the essence of everything any marketer, copywriter or internet marketer will ever teach you. The magic words are: “Salesmanship in Print.” That’s it. If you want to be a master copywriter, or at least a darn excellent one, those three words should be etched in your mind and must be your first “resource” the moment you sit down to write your sales material. Salesmanship in Print. Let’s find out what it’s all about.

The Art Of Selling – Revisited

When you’re writing, whether it’s direct sales writing such as sales letters and promotional packages, or whether you’re simply communicating to your subscribers through your newsletter, there are a few principles to keep in mind: 

Read the rest of this entry »