If you’re a copywriter, new or ancient, you’ve probably seen lots of software that will analyze your copy for you and tell you how excellent or terrible it is. A lot of people question me if this software is worth the investment. Well, there is no one answer to that and in a minute I’ll clarify why. If this sounds surprising, it shouldn’t. Once you hear the answer, you’ll know why it isn’t as cut and dried as some want to reckon. So if you’re ready for some hard hitting truth about copywriting software, keep reading.

Read the rest of this entry »