This is the second in a series of articles on the design and use of print media for value added marketing and advertising during tough economic times. The goal of this article is the same. Use print media for marketing and promotion during tough economic times. It provides the best value for your marketing dollars. Our specific marketing goal is increase the spending base of existing customers and attract new customers.

Today we deal with business cards. They are the most used of all printed marketing and promotional materials and in, most cases, the most cost effective. The main goal of the business card is to give a positive first impression of you and your business while providing your contact information for further opportunity. In addition to contact information, there are many unique applications for the standard business card that are cheap and effective in today’s challenged economy. We will discuss some of those later.

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