As a Network Marketer there is a constant need to find potential customers or “prospects” for our goods and services.

Traditionally, we were taught to initially focus on family and friends. These are referred to as “warm” leads. The goals was to get prospects to attend hotel meetings or listen to conference calls. Perhaps we made cold calls to strangers from a list we had bought from a lead generation company or even straight out of the phone book. With any of these methods there was a excellent chance we got small or no results for our efforts.

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