Copywriting is basically the term used in referring to the process of writing the text that publicize a business, person, an thought or an opinion. A copy may be used on its own, such as a script for a television or radio advertisement, or in conjunction with other kinds of media as in the text for websites and promotional materials. The main purpose of copywriting is to make text that would persuade an audience to act by patronizing a particular product, service or viewpoint. Copywriting may also be used to sway an audience from a certain notion, or belief.

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